Dreaming of Campo de' Fiori

Julie Jurden

Nestled south of Piazza Navona in Rome lies Campo de' Fiori.  Translated literally from Italian, it means "field of flowers". The name dates to the Middle Ages when the area was a meadow. Now, this open air market is known for its commercial uses and street culture. From the smells of fresh baked bread to the pops of colorful flowers, this square is a feast for the senses. In it's center is a statue of Giordano Bruno. In the late 16th Century Bruno was burned at the stake by the Catholic Church for being a proponent of the Copernican model of heliocentrism.

His imposing statue defiantly faces the Vatican. Beginning in 1869 the square became a daily market for fish and vegetable vendors. While today, the Campo de' Fiori is known for it's fair share of tourists, some locals do visit the markets for their daily shopping. In the evenings, the area becomes a meeting place for young people and tourists alike. 

If you cannot make the jaunt to Rome this year to visit Campo de' Fiori, bring a touch of this vibrant market to you! Our collection of the same name is inspired by this ancient cobblestoned square where beautiful flowers, fruits, vegetables and spices are sold in the bustling market and the air is filled with music, color and youth.